Newsletter Template
A scannable, engaging newsletter your subscribers will actually read.
The newsletter template is built for consistent publishing cadence. It's modular: swap sections in and out based on what you're sending each week. The featured article block drives depth, the quick links section drives breadth, and the closing CTA drives action. Mobile-first design with a 600px max-width ensures it looks great in every email client from Gmail to Apple Mail.
What's included
- ✓Issue number and date header
- ✓Featured article section with image
- ✓Editor's note / personal intro
- ✓Quick links / 'worth reading' section
- ✓Sponsor / ad placement block (optional)
- ✓Subscribe or share widget
Subject line examples
Best practices
Send at the same time every week
Consistent send times build habit. Your subscribers will start to expect — and look forward to — your email at the same time each week.
Write a personal intro
Even if the newsletter is curated links, a brief personal note from you builds a relationship that pure automation can't replicate.
Use the preview text
The preview text (shown after the subject line in inbox) is prime real estate. Use it to tease the most compelling content in the issue.
Test different formats
Some audiences prefer long-form essays; others prefer 5 bullets. Test both with segments and double down on what your list responds to.
Frequently Asked Questions
How often should I send a newsletter?
Weekly is the sweet spot for most newsletters. Biweekly works for highly curated or research-heavy content. Daily is possible but requires substantial content production.
Should my newsletter be plain text or HTML?
HTML with minimal styling works best — it looks professional while keeping deliverability high. Heavy HTML with many images can trigger spam filters.
How do I grow my newsletter subscriber list?
The fastest methods: embed a sign-up form on high-traffic pages, offer a lead magnet (free resource), and cross-promote with other newsletters in your niche.
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