What is DPDP Act (India Digital Personal Data Protection)?
Quick Answer
India's data protection law governing how businesses collect, process, and protect personal data of Indian residents.
The Digital Personal Data Protection (DPDP) Act 2023 is India's national privacy law. It requires: explicit consent for data processing, clear purpose specification, data minimization, right of access and erasure for data principals, appointment of a Data Protection Officer for significant data fiduciaries, and data localization for certain categories. For email marketing, DPDP requires opt-in consent and one-click unsubscribe for Indian recipients. MisarMail is DPDP-compliant by design.
Related Terms
EU regulations governing how businesses collect consent and send marketing emails to European residents.
CAN-SPAM ActUS law setting rules for commercial email, including required unsubscribe mechanisms and truthful subject lines.
Double Opt-inA subscription process where the user confirms their email address by clicking a link in a verification email.
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