What is Email Cadence?
Quick Answer
The structured frequency and timing of emails in a sales or marketing sequence.
Email cadence defines how many emails to send, in what order, and with what spacing in an outreach sequence. A typical sales cadence: Email 1 (Day 1) — cold intro; Email 2 (Day 3) — value add; Email 3 (Day 7) — case study; Email 4 (Day 14) — final follow-up; Email 5 (Day 21) — break-up email. Cadences for warm leads can be more aggressive than cold prospects. MisarMail's automation builder creates custom cadences with reply-stop logic.
Related Terms
An email sent after an initial message or meeting to continue a conversation, check in, or prompt action.
Email SequenceA series of pre-written emails sent automatically in a defined order, usually over days or weeks.
Email OutreachThe practice of sending cold or warm emails to prospects, partners, or journalists to build relationships or drive sales.
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