What is Email Footer?

Quick Answer

The bottom section of an email containing the sender's address, unsubscribe link, and legal disclosures.

The email footer is legally required to include: sender's physical mailing address (CAN-SPAM), unsubscribe link that works within 10 business days, and optionally: copyright notice, social links, privacy policy link, and brand signature. GDPR also requires sender identity and contact information. A well-designed footer builds trust and reduces spam complaints by making unsubscribing easy. MisarMail auto-populates required legal footer elements for every campaign.

Related Terms

CAN-SPAM Act

US law setting rules for commercial email, including required unsubscribe mechanisms and truthful subject lines.

GDPR Email Compliance

EU regulations governing how businesses collect consent and send marketing emails to European residents.

Unsubscribe Rate

The percentage of recipients who opt out of your mailing list after receiving an email.

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