What is Email Frequency?
Quick Answer
How often you send emails to your subscriber list — a key factor in engagement and unsubscribe rates.
Email frequency is how often you communicate with subscribers. Too infrequent and subscribers forget who you are; too frequent and unsubscribe rates spike. Optimal frequency varies by industry: e-commerce (2-4/week), B2B newsletters (1-2/week), transactional (as-needed), re-engagement (1-3 emails over 2 weeks). Let subscribers choose their frequency preference at signup or in their preferences. MisarMail allows per-subscriber frequency preferences and tracks engagement by send frequency.
Related Terms
The percentage of recipients who opt out of your mailing list after receiving an email.
Email SequenceA series of pre-written emails sent automatically in a defined order, usually over days or weeks.
Email SegmentationDividing your email list into smaller groups based on shared characteristics or behaviors.
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