What is Email Marketing?
Quick Answer
The use of email to promote products, services, or content to a list of subscribers.
Email marketing is a direct digital marketing channel where businesses send promotional or informational messages to subscribers via email. It includes newsletters, campaigns, drip sequences, and transactional emails. Email marketing has an average ROI of $36 for every $1 spent — the highest of any digital channel. MisarMail provides a complete email marketing platform from list building to campaign analytics.
Related Terms
Using software to automatically send emails based on triggers, schedules, or conditions without manual intervention.
Email SegmentationDividing your email list into smaller groups based on shared characteristics or behaviors.
Email DeliverabilityThe percentage of emails that reach the recipient's inbox rather than the spam folder or being bounced.
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