What is Merge Tags (Personalization Tokens)?
Quick Answer
Placeholder variables in email templates that are replaced with individual subscriber data when the email is sent.
Merge tags (also called personalization tokens or dynamic fields) are placeholders like {{first_name}}, {{company}}, {{city}} that are automatically replaced with each subscriber's actual data at send time. They enable mass personalization without manual editing. Advanced merge tags support conditional logic (show block only if field is not empty) and fallback values ('Hi {{first_name|Friend}}'). MisarMail supports standard merge tags, custom field tags, and AI-generated personalization.
Related Terms
Customizing email content for individual recipients using their data, behavior, and preferences.
Email SegmentationDividing your email list into smaller groups based on shared characteristics or behaviors.
AI Email WriterArtificial intelligence that generates email copy, sequences, and campaign content from a brief or template.
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