What is Transactional Email?
Quick Answer
Automated emails triggered by user actions, such as order confirmations, password resets, and receipts.
Transactional emails are sent in response to user actions (purchases, signups, password resets). Unlike marketing emails, they don't require explicit opt-in under most regulations (CAN-SPAM, GDPR). Transactional emails have 80%+ open rates. They should be sent from a separate IP/domain to protect marketing sender reputation.
Related Terms
Using software to automatically send emails based on triggers, schedules, or conditions without manual intervention.
Email DeliverabilityThe percentage of emails that reach the recipient's inbox rather than the spam folder or being bounced.
Drip CampaignA series of automated emails sent on a schedule or triggered by specific actions.
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