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What is Welcome Email?

Quick Answer

The first email sent to a new subscriber, setting expectations and introducing your brand.

Welcome emails are the most opened email type — average open rates of 50-80%. They are sent immediately after someone joins your list and serve to confirm the subscription, deliver the lead magnet, introduce your brand, and set expectations for future emails. Welcome emails generate 320% more revenue per email than regular promotional emails. MisarMail sends welcome emails automatically within seconds of signup.

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