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Help Center›Automations

Introduction to Email Automations

Automations let you send the right email at the right time — automatically. Set up a trigger once, and MisarMail handles the rest.

How Automations Work

An automation consists of:

  • Trigger: The event that starts the automation (e.g., "Contact Subscribed").
  • Steps: A sequence of actions — sending emails, adding tags, waiting for delays, or checking conditions.

When the trigger fires for a contact, they enter the automation and move through the steps over time.

Available Triggers

  • Contact Subscribed to a list
  • Contact Unsubscribed
  • Contact Added to a Segment
  • Campaign Email Opened
  • Link Clicked in campaign
  • Form Submitted
  • Tag Added or Removed
  • Date-based (birthday, annual renewal)
  • API Trigger (Enterprise)

Creating an Automation

  1. Go to Automations → New Automation.
  2. Choose a trigger.
  3. Add steps: Email, Delay, Condition, Tag Action.
  4. Set the email content for each Email step using the campaign editor.
  5. Activate the automation — it will now run for every contact who meets the trigger.