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Handling Unsubscribes

MisarMail handles unsubscribes automatically to keep you compliant with CAN-SPAM, GDPR, and CASL.

How Unsubscribes Work

Every campaign sent through MisarMail automatically includes an unsubscribe link in the email footer. When a recipient clicks it:

  1. They are shown a one-click unsubscribe confirmation page.
  2. Their status is immediately changed to "Unsubscribed" in your contacts.
  3. They are added to your suppression list and will never receive future campaigns from your account.
  4. You receive a notification of the unsubscribe event.

Viewing Unsubscribes

Go to Contacts and click the Unsubscribed filter tab to see all unsubscribed contacts. You can also view unsubscribe rates per campaign in Analytics.

Re-Subscribing a Contact

You cannot manually re-subscribe a contact in bulk — doing so without their renewed consent would violate email compliance laws. If a contact wants to re-subscribe, they must opt in again through one of your opt-in forms or directly request to be re-added.

List-Unsubscribe Header

MisarMail automatically adds the List-Unsubscribe and List-Unsubscribe-Post headers to all marketing emails. This enables one-click unsubscribe in Gmail and Outlook, which improves deliverability and reduces spam complaints.