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Creating a Welcome Email Sequence

A welcome email sequence is the highest-ROI automation you can set up. New subscribers who receive a welcome sequence have 33% higher long-term engagement than those who don''t.

Recommended Welcome Sequence Structure

  1. Email 1 (Immediate): "Welcome to [Brand]!" — Introduce yourself, confirm their subscription, set expectations for what you''ll send.
  2. Email 2 (Day 2): "Here''s our best content" — Share your top 3 blog posts, guides, or product features.
  3. Email 3 (Day 5): "How can we help?" — Ask about their goals or challenges; invite a reply.
  4. Email 4 (Day 10): Social proof — Share customer stories, testimonials, or case studies.
  5. Email 5 (Day 14): Offer — If relevant, share a special welcome discount or CTA to upgrade/buy.

Setting Up the Sequence

  1. Go to Automations → New Automation.
  2. Set trigger: Contact Subscribed (to your main list).
  3. Add Email step for Email 1 (no delay — send immediately).
  4. Add Delay: 2 days, then Email step for Email 2.
  5. Add Delay: 3 more days (total 5 days), then Email 3.
  6. Continue until all 5 emails are added.
  7. Activate the automation.