What is A/B Testing (Split Testing)?

Quick Answer

Sending different versions of an email to portions of your audience to determine which performs better.

A/B testing (also called split testing) compares two or more email variants to find the winning version. Test subject lines, preview text, content, images, CTAs, or send times. MisarMail supports up to 5 simultaneous variants with automatic winner selection based on opens, clicks, or conversions.

Related Terms

Open Rate

The percentage of delivered emails that were opened by recipients.

Click-Through Rate (CTR)

The percentage of email recipients who clicked on one or more links in an email.

Email Personalization

Customizing email content for individual recipients using their data, behavior, and preferences.

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