What is Click-Through Rate (CTR)?

Quick Answer

The percentage of email recipients who clicked on one or more links in an email.

CTR = (unique clicks / delivered emails) × 100. Average CTR is 2-5%. A high CTR indicates engaged subscribers and relevant content. Track CTR per link to understand what content resonates. MisarMail provides click heatmaps showing exactly where subscribers click in your emails.

Related Terms

Open Rate

The percentage of delivered emails that were opened by recipients.

A/B Testing (Split Testing)

Sending different versions of an email to portions of your audience to determine which performs better.

Email Segmentation

Dividing your email list into smaller groups based on shared characteristics or behaviors.

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