What is BIMI (Brand Indicators for Message Identification)?
Quick Answer
A standard that enables verified brand logos to appear next to emails in supported inbox clients.
BIMI allows your brand logo to appear in the Gmail, Apple Mail, and Yahoo inboxes next to your email — increasing brand recognition and trust. Requirements: DMARC policy at p=quarantine or p=reject, a BIMI DNS TXT record, and a Verified Mark Certificate (VMC) from an approved authority (required for Gmail). BIMI implementation increases open rates by 10-20% in most studies. MisarMail includes a BIMI setup guide and validation tool.
Related Terms
An email authentication policy that tells receiving servers what to do with emails that fail DKIM or SPF checks.
DKIM (DomainKeys Identified Mail)An email authentication protocol that lets receiving servers verify that an email was sent by the domain it claims to be from.
Email AuthenticationTechnical protocols (DKIM, SPF, DMARC, BIMI) that verify an email's sender identity to prevent spoofing and phishing.
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