What is Consent Management?
Quick Answer
The process of collecting, storing, and honoring subscriber consent for marketing communications.
Consent management is the system for tracking who consented to receive emails, when they consented, how they consented (single opt-in, double opt-in), what they consented to, and when they withdrew consent. GDPR and DPDP require documented consent records that can be provided to regulators on request. MisarMail maintains a consent audit log per subscriber with timestamps, IP addresses, and consent source.
Related Terms
EU regulations governing how businesses collect consent and send marketing emails to European residents.
Double Opt-inA subscription process where the user confirms their email address by clicking a link in a verification email.
DPDP Act (India Digital Personal Data Protection)India's data protection law governing how businesses collect, process, and protect personal data of Indian residents.
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