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What is Contact Import?

Quick Answer

The process of uploading an existing list of email subscribers into an email marketing platform.

Contact importing involves uploading a CSV, connecting via API, or syncing from another platform. Best practices: only import opted-in contacts, map custom fields correctly, tag the import source, run verification before import, and set up a re-permission campaign if the list is old. Importing purchased or scraped lists violates most ESPs' terms of service and can destroy sender reputation. MisarMail supports CSV import, API import, Zapier sync, and direct CRM integration with automatic verification.

Related Terms

Email Verification

The process of validating whether an email address is real, deliverable, and not a spam trap before adding it to your list.

List Hygiene

The practice of regularly cleaning your email list by removing invalid, inactive, and unengaged subscribers.

Double Opt-in

A subscription process where the user confirms their email address by clicking a link in a verification email.

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