What is List Hygiene?
Quick Answer
The practice of regularly cleaning your email list by removing invalid, inactive, and unengaged subscribers.
List hygiene involves removing hard bounces, spam traps, role-based addresses (info@, admin@), and long-term unengaged subscribers. Clean lists improve deliverability, reduce costs, and increase engagement metrics. Best practice: clean your list quarterly and before any major campaign. MisarMail's list health dashboard flags risky contacts automatically.
Related Terms
The percentage of emails that couldn't be delivered to the recipient's mailbox.
Email DeliverabilityThe percentage of emails that reach the recipient's inbox rather than the spam folder or being bounced.
Sender ReputationA score assigned by mailbox providers based on your sending patterns, determining whether your emails reach the inbox.
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