What is Email Analytics?

Quick Answer

The measurement and analysis of email performance data including opens, clicks, conversions, and revenue.

Email analytics encompasses all metrics that measure campaign performance: open rate, click rate, conversion rate, revenue per email, subscriber growth, unsubscribe rate, bounce rate, and deliverability. Advanced analytics includes cohort analysis, send-time performance, device breakdown, geographic distribution, and subscriber lifetime value. MisarMail provides real-time campaign dashboards and 90-day historical analytics.

Related Terms

Open Rate

The percentage of delivered emails that were opened by recipients.

Click-Through Rate (CTR)

The percentage of email recipients who clicked on one or more links in an email.

Revenue Attribution

Tracking which email campaigns or automations directly generated revenue or conversions.

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