What is Email Warm-up (IP Warming)?
Quick Answer
Gradually increasing email sending volume on a new IP address to build sender reputation.
When you start sending from a new IP address or domain, mailbox providers have no reputation data. Sending too many emails too quickly triggers spam filters. IP warming gradually increases daily volume over 2-4 weeks, building positive reputation signals. MisarMail automates this process with smart warm-up schedules.
Related Terms
The process of gradually increasing email volume on a new or cold IP address to establish a positive sending reputation.
Sender ReputationA score assigned by mailbox providers based on your sending patterns, determining whether your emails reach the inbox.
Email DeliverabilityThe percentage of emails that reach the recipient's inbox rather than the spam folder or being bounced.
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