What is Sender Reputation?

Quick Answer

A score assigned by mailbox providers based on your sending patterns, determining whether your emails reach the inbox.

Sender reputation is a trust score (0-100) that mailbox providers assign to your IP address and domain. It's based on bounce rates, spam complaints, engagement rates, sending volume consistency, and authentication. Low reputation means emails go to spam. MisarMail monitors your reputation in real time and alerts you to any drops.

Related Terms

Email Deliverability

The percentage of emails that reach the recipient's inbox rather than the spam folder or being bounced.

IP Warming

The process of gradually increasing email volume on a new or cold IP address to establish a positive sending reputation.

List Hygiene

The practice of regularly cleaning your email list by removing invalid, inactive, and unengaged subscribers.

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