What is Engagement Score?
Quick Answer
A composite metric reflecting how actively a subscriber interacts with your emails over time.
Engagement scores combine multiple signals — recency of opens, click frequency, number of purchases, form completions, and website visits — into a single 0-100 score. High-engagement subscribers are prime candidates for upsell offers; low-engagement subscribers need re-engagement campaigns or list removal. MisarMail assigns dynamic engagement scores to all contacts, updated after every email interaction.
Related Terms
Dividing your email list into smaller groups based on shared characteristics or behaviors.
Re-engagement EmailAn email sent to inactive subscribers to win back their attention before removing them from your list.
Behavioral EmailEmail campaigns targeted based on the specific actions a subscriber has taken, such as pages visited or content downloaded.
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