What is Re-engagement Email?

Quick Answer

An email sent to inactive subscribers to win back their attention before removing them from your list.

Re-engagement campaigns target subscribers who haven't opened or clicked emails in 90-180 days. The goal is to either re-activate their interest or prompt them to unsubscribe (cleaning your list). Effective re-engagement emails use 'We miss you' messaging, special offers, or a simple 'Still interested?' check-in. MisarMail automatically identifies inactive contacts for re-engagement targeting.

Related Terms

List Hygiene

The practice of regularly cleaning your email list by removing invalid, inactive, and unengaged subscribers.

Email Segmentation

Dividing your email list into smaller groups based on shared characteristics or behaviors.

Unsubscribe Rate

The percentage of recipients who opt out of your mailing list after receiving an email.

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