What is Triggered Email?
Quick Answer
An automated email sent when a specific event or condition occurs, such as a purchase or page visit.
Triggered emails are sent automatically when predefined conditions are met — purchase confirmed, cart abandoned, specific page visited, lead score threshold reached, or inactivity for X days. Unlike broadcast emails, triggered emails are highly personalized and contextually relevant, which is why they achieve 3-5x higher conversion rates than traditional campaigns. MisarMail supports 15+ built-in triggers plus custom webhook and API triggers.
Related Terms
Using software to automatically send emails based on triggers, schedules, or conditions without manual intervention.
Behavioral EmailEmail campaigns targeted based on the specific actions a subscriber has taken, such as pages visited or content downloaded.
Transactional EmailAutomated emails triggered by user actions, such as order confirmations, password resets, and receipts.
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