What is Win-Back Campaign?

Quick Answer

A targeted email campaign to re-engage customers who haven't purchased or engaged in a defined period.

Win-back campaigns (also called re-activation campaigns) target customers who were active but have gone dormant — typically 90-180 days without a purchase. They're different from re-engagement campaigns (which target email-inactive subscribers). Win-back emails typically offer a significant discount, showcase new products, or simply ask 'Is everything okay?'. Average win-back success rate: 5-10% of targeted segment. MisarMail's automation builder supports win-back trigger conditions.

Related Terms

Re-engagement Email

An email sent to inactive subscribers to win back their attention before removing them from your list.

Behavioral Email

Email campaigns targeted based on the specific actions a subscriber has taken, such as pages visited or content downloaded.

Email Segmentation

Dividing your email list into smaller groups based on shared characteristics or behaviors.

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