What is Email Conversion Rate?
Quick Answer
The percentage of email recipients who completed a desired action after clicking a link in your email.
Email conversion rate = (conversions / delivered emails) × 100. A conversion is any desired action: purchase, sign-up, download, demo booking. Average is 1-5%. Track conversions by adding UTM parameters to all email links and setting up goals in analytics. Higher segmentation and personalization directly improve conversion rate. MisarMail includes revenue attribution to connect email clicks to purchases.
Related Terms
The percentage of email recipients who clicked on one or more links in an email.
A/B Testing (Split Testing)Sending different versions of an email to portions of your audience to determine which performs better.
Email Marketing ROIThe return on investment from email marketing activities, calculated as revenue generated divided by campaign cost.
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