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What is Multivariate Testing?

Quick Answer

Testing multiple variables in an email simultaneously to identify the best-performing combination of elements.

Multivariate testing extends A/B testing to test multiple elements simultaneously (subject line, hero image, CTA button color, body copy). While A/B testing compares two versions, multivariate testing compares combinations of multiple variables to find the optimal combination. Requires larger list sizes (50,000+) to achieve statistical significance across all combinations. MisarMail supports up to 5-variant testing with automatic statistical significance calculation.

Related Terms

A/B Testing (Split Testing)

Sending different versions of an email to portions of your audience to determine which performs better.

Open Rate

The percentage of delivered emails that were opened by recipients.

Email Conversion Rate

The percentage of email recipients who completed a desired action after clicking a link in your email.

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