What is Right to Erasure (Right to be Forgotten)?
Quick Answer
A legal right under GDPR and similar laws allowing individuals to request deletion of all their personal data.
The right to erasure (Article 17 GDPR) allows any individual to request that a company delete all personal data held about them. For email marketing, this means removing the email address, name, engagement history, and any other personal data from your system. You must comply within 30 days (GDPR) or 72 hours for some requests. MisarMail includes a GDPR/DPDP data deletion endpoint — users can self-serve or you can trigger deletion via API.
Related Terms
EU regulations governing how businesses collect consent and send marketing emails to European residents.
Consent ManagementThe process of collecting, storing, and honoring subscriber consent for marketing communications.
DPDP Act (India Digital Personal Data Protection)India's data protection law governing how businesses collect, process, and protect personal data of Indian residents.
Master email marketing with MisarMail.com — AI-powered campaigns, automation, and deliverability tools.
Start Free Trial →