What is Spam Trap?
Quick Answer
Email addresses used by ISPs and blacklist operators to identify senders who don't follow permission-based practices.
Spam traps are email addresses that should never be on a legitimate marketer's list. Pristine spam traps are addresses published online to catch scrapers. Recycled spam traps are former valid addresses reactivated to catch senders with poor list hygiene. Hitting spam traps damages sender reputation and can lead to blacklisting. Prevention: use double opt-in, validate emails, and remove unengaged subscribers regularly. MisarMail's list hygiene tool flags potential spam trap risk.
Related Terms
The practice of regularly cleaning your email list by removing invalid, inactive, and unengaged subscribers.
Email DeliverabilityThe percentage of emails that reach the recipient's inbox rather than the spam folder or being bounced.
Sender ReputationA score assigned by mailbox providers based on your sending patterns, determining whether your emails reach the inbox.
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